Key Stats for Warby Parker Stock
- Price Change: +9.4%
- Current Price: $29
- Analyst Consensus Target: $27
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What Happened?
Shares of eyewear disruptor Warby Parker (WRBY) jumped over 9% on Tuesday, defying a broader market slump. The stock hit intraday highs of $30.00, pushing it near 52-week peaks.
The catalyst was a Bloomberg report indicating that competitors Meta Platforms and EssilorLuxottica are doubling production of their AI smart glasses to meet surging demand.
Consequently, investors flocked to Warby Parker, betting that the company’s upcoming AI collaboration with Google will capitalize on this explosive trend.
This buying frenzy completely overshadowed recent news of insider selling, where Co-CEOs Neil Blumenthal and Dave Gilboa sold shares earlier this week.
Clearly, the market is prioritizing the future growth story over short-term executive stock sales.
See analysts’ growth forecasts and price targets for Warby Parker stock (It’s free!) >>>
What the Market Is Telling Us About Warby Parker Stock
The market is signaling that “Act 3” of Warby Parker’s business model is finally here.
During the Goldman Sachs Global Retailing Conference, leadership outlined this pivot. They described a shift toward becoming a holistic vision care provider powered by AI.
Specifically, the company is developing AI-infused glasses with Google and Samsung that are designed to be a “native form factor”, meaning they look like normal glasses but pack powerful tech.
Investors are now betting that Warby Parker isn’t just a retailer anymore, but a key player in the “facial computer” revolution.
Is Warby Parker Undervalued Today?
Wall Street analysts are skeptical. Their consensus price target sits at roughly $27.25, implying the stock is already fairly valued at today’s price.
However, TIKR’s data suggests the analysts are missing the bigger picture.

According to TIKR’s Advanced Valuation Model, Warby Parker is actually trading at a steep discount to its potential growth.
- Implied Fair Value: $53
- Current Price: $29
- Potential Upside: +81.1%
The model assumes Warby Parker can accelerate revenue growth to 15.2% as it rolls out these new AI products, while expanding operating margins. If the “smart glasses” supercycle is real, today’s price could look like a bargain in hindsight.
How Much Upside Does Warby Parker Stock Have From Here?
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Disclaimer:
Please note that the articles on TIKR are not intended to serve as investment or financial advice from TIKR or our content team, nor are they recommendations to buy or sell any stocks. We create our content based on TIKR Terminal’s investment data and analysts’ estimates. Our analysis might not include recent company news or important updates. TIKR has no position in any stocks mentioned. Thank you for reading, and happy investing!