0
days
0
hours
0
min.
0
sec.

💥 The Best Investment in 2026: Save Big on TIKR's Premium Plans

0
days
0
hours
0
min.
0
sec.
Learn More →

Warby Parker (WRBY) Surges 9% as “Smart Glasses” Wars Heat Up

Wiltone Asuncion4 minute read
Reviewed by: Thomas Richmond
Last updated Jan 14, 2026

Key Stats for Warby Parker Stock

  • Price Change: +9.4%
  • Current Price: $29
  • Analyst Consensus Target: $27

Now Live: Discover how much upside your favorite stocks could have using TIKR’s new Valuation Model (It’s free)>>>

What Happened?

Shares of eyewear disruptor Warby Parker (WRBY) jumped over 9% on Tuesday, defying a broader market slump. The stock hit intraday highs of $30.00, pushing it near 52-week peaks.

The catalyst was a Bloomberg report indicating that competitors Meta Platforms and EssilorLuxottica are doubling production of their AI smart glasses to meet surging demand.

Consequently, investors flocked to Warby Parker, betting that the company’s upcoming AI collaboration with Google will capitalize on this explosive trend.

This buying frenzy completely overshadowed recent news of insider selling, where Co-CEOs Neil Blumenthal and Dave Gilboa sold shares earlier this week.

Clearly, the market is prioritizing the future growth story over short-term executive stock sales.

See analysts’ growth forecasts and price targets for Warby Parker stock (It’s free!) >>>

What the Market Is Telling Us About Warby Parker Stock

The market is signaling that “Act 3” of Warby Parker’s business model is finally here.

During the Goldman Sachs Global Retailing Conference, leadership outlined this pivot. They described a shift toward becoming a holistic vision care provider powered by AI.

Specifically, the company is developing AI-infused glasses with Google and Samsung that are designed to be a “native form factor”, meaning they look like normal glasses but pack powerful tech.

Investors are now betting that Warby Parker isn’t just a retailer anymore, but a key player in the “facial computer” revolution.

Is Warby Parker Undervalued Today?

Wall Street analysts are skeptical. Their consensus price target sits at roughly $27.25, implying the stock is already fairly valued at today’s price.

However, TIKR’s data suggests the analysts are missing the bigger picture.

Warby Parker Stock Price Target (TIKR)

Are analysts underestimating the AI opportunity? [Click here to build your own Valuation Model for Warby Parker in under 60 seconds.]

According to TIKR’s Advanced Valuation Model, Warby Parker is actually trading at a steep discount to its potential growth.

  • Implied Fair Value: $53
  • Current Price: $29
  • Potential Upside: +81.1%

The model assumes Warby Parker can accelerate revenue growth to 15.2% as it rolls out these new AI products, while expanding operating margins. If the “smart glasses” supercycle is real, today’s price could look like a bargain in hindsight.

How Much Upside Does Warby Parker Stock Have From Here?

With TIKR’s new Valuation Model tool, you can estimate a stock’s potential share price in under a minute.

All it takes is three simple inputs:

  1. Revenue Growth
  2. Operating Margins
  3. Exit P/E Multiple

If you’re not sure what to enter, TIKR automatically fills in each input using analysts’ consensus estimates, giving you a quick, reliable starting point.

From there, TIKR calculates the potential share price and total returns under Bull, Base, and Bear scenarios so you can quickly see whether a stock looks undervalued or overvalued.

See a stock’s true value in under 60 seconds (Free with TIKR) >>>

Looking for New Opportunities?

Disclaimer:

Please note that the articles on TIKR are not intended to serve as investment or financial advice from TIKR or our content team, nor are they recommendations to buy or sell any stocks. We create our content based on TIKR Terminal’s investment data and analysts’ estimates. Our analysis might not include recent company news or important updates. TIKR has no position in any stocks mentioned. Thank you for reading, and happy investing!

Related Posts

Join thousands of investors worldwide who use TIKR to supercharge their investment analysis.

Sign Up for FREENo credit card required