Planet Fitness, Inc. (NYSE: PLNT) has pulled back to about $94/share, down roughly 15% in 2025 as investors digest slower member growth and leadership changes. Yet the company’s strong brand, high margins, and recurring franchise revenue keep optimism intact for a steady recovery ahead.
Recently, Planet Fitness announced the appointment of Colleen Keating as its new CEO, signaling a renewed focus on operational consistency and franchise performance after months of investor uncertainty. The company also reported solid quarterly results, with system-wide same-store sales growth and record membership surpassing 19 million, showing that consumer demand for affordable fitness remains strong. These moves highlight management’s effort to rebuild momentum and strengthen long-term growth visibility.
This article explores where Wall Street analysts expect Planet Fitness to trade by 2027. We have combined consensus forecasts and TIKR’s valuation models to outline the stock’s potential upside based on current market expectations. These figures reflect analyst estimates, not TIKR’s own predictions.
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Analyst Price Targets Suggest Meaningful Upside
Planet Fitness trades near $94/share today. The average analyst price target is around $123/share, suggesting about 30% upside over the next year. Forecasts remain fairly consistent, showing a healthy level of confidence in the company’s recovery path.
- High estimate: ~$175/share
- Low estimate: ~$105/share
- Median target: ~$121/share
- Ratings: 11 Buys, 4 Outperforms, 2 Holds
Analysts see meaningful upside as membership growth and franchise expansion continue to drive recurring revenue. For investors, this reflects optimism that Planet Fitness can sustain double-digit earnings growth while leveraging its strong brand and efficient cost structure.
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Planet Fitness: Growth Outlook and Valuation
The company’s fundamentals look healthy and well-supported:
- Revenue is expected to grow around 10% annually through 2027
- Operating margins are projected to stay near 31%
- Shares trade at roughly 30× forward earnings, slightly above historical averages
- Based on analysts’ average estimates, TIKR’s Guided Valuation Model using a 29.8× forward P/E suggests about $126/share by 2027
- That implies roughly 34% total upside, or 14% annualized returns
These projections suggest Planet Fitness could keep compounding at a steady pace as its franchise network expands and cash flow strengthens. The business’s asset-light model allows for scalable growth without heavy capital spending, keeping margins high and returns consistent.
For investors, Planet Fitness looks like a dependable compounder that can deliver stable, mid-teens annual returns through disciplined expansion and operational efficiency. It may not be the fastest grower, but it offers durable earnings power in a resilient consumer niche.
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What’s Driving the Optimism?
Planet Fitness continues to benefit from one of the most durable business models in the fitness industry. Its low-cost memberships and national brand recognition keep new sign-ups steady even during economic slowdowns. Franchise owners also enjoy strong profitability, creating a healthy pipeline for new club openings each year.
Recent leadership changes have refocused attention on operational consistency and franchise support. The company’s scale advantage allows it to negotiate favorable equipment pricing, invest in marketing, and maintain high margins.
For investors, these strengths suggest Planet Fitness has the tools to steadily expand earnings and maintain resilient cash flow growth even in a slower consumer environment.
Bear Case: Debt and Competition
Despite its strengths, Planet Fitness still carries a meaningful debt load of about $2.1 billion, with leverage near 3.4× EBITDA. That leaves less flexibility if interest rates stay high or member growth slows.
Competition is also intensifying as smaller gyms and boutique fitness concepts reenter the market after pandemic closures. If price competition picks up or franchise growth stalls, earnings momentum could soften.
For investors, the risk is that solid fundamentals may already be priced in if growth moderates or expansion costs rise, limiting further valuation upside.
Outlook for 2027: What Could Planet Fitness Be Worth?
Based on analysts’ average estimates, TIKR’s Guided Valuation Model suggests Planet Fitness could trade near $126/share by 2027. That represents about 34% upside from today’s price, or roughly 14% annualized returns.
This outlook assumes steady revenue growth and stable margins, reflecting optimism about continued franchise expansion and consistent member retention.
For investors, Planet Fitness appears positioned for predictable, mid-teens returns rather than explosive growth. The brand’s scale, strong franchise network, and recurring revenue make it a reliable long-term compounder in the fitness industry.
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