Why Did Apple (AAPL) Stock Fall 3% After Q2 Earnings?

Aditya Raghunath
Aditya Raghunath3 minute read
Reviewed by: Thomas Richmond
Last updated May 2, 2025
Why Did Apple (AAPL) Stock Fall 3% After  Q2 Earnings?

Key Stats for AAPL Stock

  • Today’s Price Change: -3%
  • Current Share Price: $207
  • 52-Week High: $260
  • Analysts’ Price Target: $235

What Happened?

Apple (AAPL) shares fell as much as 3% after the tech giant reported mixed fiscal second-quarter results.

Apple beat Wall Street’s expectations regarding earnings and revenue. The company reported adjusted earnings of $1.65 per share, above estimates of $1.63 per share, while revenue stood at $95.36 billion, above estimates of $94.75 billion.

However, Apple’s crucial Services division came in slightly below analyst forecasts at $26.65 billion versus the anticipated $26.70 billion.

Apple’s Q2 Earnings Results (TIKR)

CEO Tim Cook addressed the potential impact of tariffs on Apple’s business, stating the iPhone maker saw “limited impact” in the March quarter due to supply chain optimizations. Apple expects tariffs to add approximately $900 million to its costs for the upcoming third quarter.

Cook revealed that the company is already sourcing about half of the iPhones for the U.S. market from India and most other U.S.-bound products from Vietnam, where tariffs are lower than those from China.

What the Market Is Telling Us

The decline in AAPL stock suggests investors were hoping for stronger guidance than Apple’s projected “low to mid-single digits” revenue growth for the June quarter.

While iPhone sales topped estimates at $46.8 billion (up nearly 2% year-over-year), the slower-than-expected growth in Services revenue (11.65% versus 14.2% in the same quarter last year) raised concerns about the growth trajectory of Apple’s most profitable business segment.

The market also appears concerned about ongoing tariff uncertainties, with Cook acknowledging that it’s “very difficult” to predict beyond June, adding, “I’m not sure what will happen with tariffs.”

Although Apple’s $100 billion share repurchase authorization and 4% dividend increase demonstrate confidence in its financial position, investors seem to be weighing these returns against longer-term uncertainties, particularly around macro trends, product innovation, and AI rollout timing.

With AAPL stock already down 18% from its 52-week high, it seems like the market is taking a wait-and-see approach until there’s more clarity at Apple’s June developer conference and in the second half of the year.

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Disclaimer:

Please note that the articles on TIKR are not intended to serve as investment or financial advice from TIKR or our content team, nor are they recommendations to buy or sell any stocks. We create our content based on TIKR Terminal’s investment data and analysts’ estimates. Our analysis might not include recent company news or important updates. TIKR has no position in any stocks mentioned. Thank you for reading, and happy investing!

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