Key Stats for APP Stock
- Price Change for $APP stock: 7.5%
- Current Share Price: $527
- 52-Week High: $527
- $APP Stock Price Target: $502
What Happened?
AppLovin (APP) stock is up more than 7% after S&P Global announced that the advertising technology company will join the S&P 500 index. The changes will take effect before the start of trading on September 22, with AppLovin replacing MarketAxess Holdings in the benchmark index.
The announcement marks a significant milestone for AppLovin, which has become one of the most closely watched stocks in recent years, experiencing remarkable growth.
APP stock gained 275% in 2023 and over 700% in 2024, though it has moderated to a 44% gain so far in 2025. AppLovin’s software brings targeted ads to mobile apps and games, with its AXON AI engine driving significant expansion beyond gaming into e-commerce and other categories.
The timing of the S&P 500 inclusion coincides with AppLovin’s preparations for major expansion plans, including the October 1 launch of its AXON ads manager on a referral basis and a planned global public launch in the first half of 2026.
AppLovin has also been positioning itself strategically, including offering to buy TikTok’s U.S. business earlier this year.
See analysts’ growth forecasts and price targets for AppLovin stock (It’s free!) >>>
What the Market Is Telling Us About APP Stock
The market’s enthusiastic response to APP stock reflects the typical boost stocks receive when joining major indices, as fund managers need to buy shares to reflect portfolio updates.
However, AppLovin’s inclusion also validates its transformation from a gaming-focused company to a broader advertising technology platform with attractive growth potential.
With the S&P 500 already heavily concentrated in large technology companies, AppLovin’s addition underscores the index committee’s confidence in the company’s business model and future prospects.
The tech stock’s journey, from facing skepticism and a 15% drop in December when it was passed over for Workday, to now joining the prestigious index, demonstrates the company’s execution of its AI-driven advertising platform and successful expansion into new markets beyond mobile gaming.
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Disclaimer:
Please note that the articles on TIKR are not intended to serve as investment or financial advice from TIKR or our content team, nor are they recommendations to buy or sell any stocks. We create our content based on TIKR Terminal’s investment data and analysts’ estimates. Our analysis might not include recent company news or important updates. TIKR has no position in any stocks mentioned. Thank you for reading, and happy investing!