[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"app-context":3,"blog-trump-added-netflix-before-earnings-20-billion-says-it-needs-two-or-three-big-hits-ZH":150},{"languages":4,"categories":41,"products":125,"competitors":149},[5,9,13,17,21,25,29,33,37],{"name":6,"code":7,"id":8},"English","EN","TGFuZ3VhZ2U6ZW4=",{"name":10,"code":11,"id":12},"Español","ES","TGFuZ3VhZ2U6ZXM=",{"name":14,"code":15,"id":16},"Português","PT","TGFuZ3VhZ2U6cHQ=",{"name":18,"code":19,"id":20},"日本語","JA","TGFuZ3VhZ2U6amE=",{"name":22,"code":23,"id":24},"한국어","KO","TGFuZ3VhZ2U6a28=",{"name":26,"code":27,"id":28},"Deutsch","DE","TGFuZ3VhZ2U6ZGU=",{"name":30,"code":31,"id":32},"Italiano","IT","TGFuZ3VhZ2U6aXQ=",{"name":34,"code":35,"id":36},"Français","FR","TGFuZ3VhZ2U6ZnI=",{"name":38,"code":39,"id":40},"中文 (中国)","ZH","TGFuZ3VhZ2U6emg=",[42,73,104],{"icon":43,"slug":44,"title":45,"description":46,"featuredLinks":47},"mingcute:stock-line","stock-market-basics","Stock Market Basics","\u003Cp>Beginners' guides and practical tips for understanding stock market investing.\u003C\u002Fp>\n",[48,53,58,63,68],{"url":49,"title":50,"description":51,"ogImage":52},"https:\u002F\u002Fwww.tikr.com\u002Fblog\u002Fwhat-makes-stocks-go-up-and-down","What Makes Stocks Go Up and Down | TIKR.com","Understanding what makes stock prices go up and down can help investors better navigate investing. Click to learn more!","https:\u002F\u002Fwww.tikr.com\u002Fimages\u002FWhat-makes-stocks-go-up-and-down-banner\u002FWhat-makes-stocks-go-up-and-down-banner.jpg?_i=AA",{"url":54,"title":55,"description":56,"ogImage":57},"https:\u002F\u002Fwww.tikr.com\u002Fblog\u002Fdividend-yield-meaning-formula-example","Dividend Yield: Meaning, Formula, Example | Tikr.com Blog | TIKR.com","The dividend yield is a key metric for investors looking to gauge the income potential of their investments. It measures how much a company pays out in","https:\u002F\u002Fwww.tikr.com\u002Fimages\u002FDividend-yield\u002FDividend-yield.png?_i=AA",{"url":59,"title":60,"description":61,"ogImage":62},"https:\u002F\u002Fwww.tikr.com\u002Fblog\u002Fmarket-capitalization-definition-formula-and-why-it-matters","Market Capitalization: Definition, Formula, and Why It Matters | TIKR.com","Long-term investors often look at various valuation metrics when deciding whether to invest in a particular company. One helpful metric to evaluate is","https:\u002F\u002Fwww.tikr.com\u002Fimages\u002FMarket-Capitalization-Definition-Formula-and-Why-It-Matters\u002FMarket-Capitalization-Definition-Formula-and-Why-It-Matters.png?_i=AA",{"url":64,"title":65,"description":66,"ogImage":67},"https:\u002F\u002Fwww.tikr.com\u002Fblog\u002Fearnings-per-share-definition-formula-and-why-eps-matters","Earnings Per Share: Definition, Formula, and Why EPS Matters | TIKR.com","Earnings Per Share (EPS) represents the portion of a company's net earnings allocated to each share. Click to learn more!","https:\u002F\u002Fwww.tikr.com\u002Fimages\u002FEPS-Defiinition-formula-and-why-EPS-matters-1\u002FEPS-Defiinition-formula-and-why-EPS-matters-1.png?_i=AA",{"url":69,"title":70,"description":71,"ogImage":72},"https:\u002F\u002Fwww.tikr.com\u002Fblog\u002Fwhat-is-a-stock-price-target","What Is a Stock Price Target? | TIKR.com","A price target is a stock's estimated future price. It can help investors quickly find undervalued stocks. Learn more now!","https:\u002F\u002Fwww.tikr.com\u002Fimages\u002FWhat-is-a-Stock-Price-Target-2\u002FWhat-is-a-Stock-Price-Target-2.png?_i=AA",{"icon":74,"slug":75,"title":76,"description":77,"featuredLinks":78},"material-symbols:analytics-outline","fundamental-analysis","Fundamental Analysis","\u003Cp>In-depth resources and financial metrics to help you evaluate companies like a pro.\u003C\u002Fp>\n",[79,84,89,94,99],{"url":80,"title":81,"description":82,"ogImage":83},"https:\u002F\u002Fwww.tikr.com\u002Fblog\u002Fshare-repurchase-why-do-companies-buy-back-their-stock","Share Repurchase: Why Do Companies Buy Back Their Stock? | TIKR.com","Share repurchases, or share buybacks, have gained popularity in the last two decades. According to a report from Goldman Sachs, stock buybacks initiated","https:\u002F\u002Fwww.tikr.com\u002Fimages\u002FTIKR-BLOG-COVER-PHOTOS-3_544a7f4e\u002FTIKR-BLOG-COVER-PHOTOS-3_544a7f4e.png?_i=AA",{"url":85,"title":86,"description":87,"ogImage":88},"https:\u002F\u002Fwww.tikr.com\u002Fblog\u002Fwhat-is-a-good-return-on-invested-capital","What Is a Good Return on Invested Capital? | TIKR.com","Learning about Return on Invested Capital (ROIC) can help investors spot highly profitable stocks that can drive long-term returns. Learn more now!","https:\u002F\u002Fwww.tikr.com\u002Fimages\u002FWhat-is-a-good-return-on-Invested-capital\u002FWhat-is-a-good-return-on-Invested-capital.png?_i=AA",{"url":90,"title":91,"description":92,"ogImage":93},"https:\u002F\u002Fwww.tikr.com\u002Fblog\u002Fwhat-is-a-good-return-on-equity-ratio","What is a Good Return on Equity Ratio | Tikr.com Blog | TIKR.com","Return on Equity (ROE) is a financial ratio that reflects a company's profitability in relation to the equity invested by shareholders. It basically","https:\u002F\u002Fwww.tikr.com\u002Fimages\u002FWhat-is-a-good-return-on-equity-ratio-1\u002FWhat-is-a-good-return-on-equity-ratio-1.jpg?_i=AA",{"url":95,"title":96,"description":97,"ogImage":98},"https:\u002F\u002Fwww.tikr.com\u002Fblog\u002Fwhat-is-a-good-p-e-ratio","What Is a Good P\u002FE Ratio? | TIKR.com","Financial analysts and investors look at various metrics before deciding whether a stock is a buy. One of the metrics is the price-to-earnings ratio (P\u002FE","https:\u002F\u002Fwww.tikr.com\u002Fimages\u002FWhat-is-a-good-PE-ratio-1\u002FWhat-is-a-good-PE-ratio-1.jpg?_i=AA",{"url":100,"title":101,"description":102,"ogImage":103},"https:\u002F\u002Fwww.tikr.com\u002Fblog\u002Ftop-6-metrics-for-investing-in-reits","Top 6 Metrics for Investing in REITs | TIKR.com","Real estate has been one of the greatest asset classes for wealth creation in history, and investing in Real Estate Investment Trusts (REITs) can allow","https:\u002F\u002Fwww.tikr.com\u002Fimages\u002FGroup-10\u002FGroup-10.png?_i=AA",{"icon":105,"slug":106,"title":107,"description":108,"featuredLinks":109},"hugeicons:investigation","investing-lingo","Investing Lingo","\u003Cp>A comprehensive glossary of investing terms and jargon so you can speak the language of the markets confidently.\u003C\u002Fp>\n",[110,115,120],{"url":111,"title":112,"description":113,"ogImage":114},"https:\u002F\u002Fwww.tikr.com\u002Fblog\u002Fenterprise-value-definition-and-calculation","Enterprise Value: Definition and Calculation | Tikr.com Blog | TIKR.com","Enterprise value (EV) is a financial metric that offers a comprehensive snapshot of a company's total value. Unlike market capitalization which solely","https:\u002F\u002Fwww.tikr.com\u002Fimages\u002FEnterprise-Value-Definition-and-Calculation_37576e40\u002FEnterprise-Value-Definition-and-Calculation_37576e40.png?_i=AA",{"url":116,"title":117,"description":118,"ogImage":119},"https:\u002F\u002Fwww.tikr.com\u002Fblog\u002Febitda-definition-formula-how-to-use-it","EBITDA: Definition, Formula, How to Use It | TIKR.com","EBITDA stands for earnings before interest, taxes, depreciation and amortization. It's a financial metric commonly used to evaluate a company's financial","https:\u002F\u002Fwww.tikr.com\u002Fimages\u002FEBITDA-Definition-Formula-How-to-Use-It\u002FEBITDA-Definition-Formula-How-to-Use-It.png?_i=AA",{"url":121,"title":122,"description":123,"ogImage":124},"https:\u002F\u002Fwww.tikr.com\u002Fblog\u002Fwhat-is-the-free-cash-flow-formula-and-why-does-it-matter","What is the Free Cash Flow Formula and Why Does It Matter | TIKR.com","Free cash flow, or FCF, is the cash a company generates after it accounts for outflows required to maintain business operations and support capital","https:\u002F\u002Fwww.tikr.com\u002Fimages\u002FWhat-is-the-free-cash-flow-formula\u002FWhat-is-the-free-cash-flow-formula.png?_i=AA",[126,130,134,137,141,145],{"slug":127,"modified":128,"title":129},"valuation-model-builder","2025-07-03T00:18:53","Value Stocks Quickly and Accurately",{"slug":131,"modified":132,"title":133},"stock-portfolio-tracking","2024-12-02T22:21:28","Monitor Your Portfolio",{"slug":75,"modified":135,"title":136},"2025-01-21T22:10:52","Instantly Analyze Companies with In-Depth Metrics",{"slug":138,"modified":139,"title":140},"stock-screener","2024-12-02T22:13:31","Find the Best Stocks to Buy",{"slug":142,"modified":143,"title":144},"investor-stock-portfolio","2025-01-21T22:02:56","Follow Investment Moves of Top Investors",{"slug":146,"modified":147,"title":148},"analyze-stocks","2025-07-23T16:04:24","Analyze Stocks",[],{"post":151,"seo":187,"relatedPosts":194,"suggestedPosts":272},{"id":152,"title":153,"date":154,"modified":155,"excerpt":156,"content":157,"wordCount":158,"lang":159,"uri":160,"slug":161,"cloudinaryAssetId":162,"featuredImageOriginalUrl":163,"featuredImageMetadata":164,"author":167,"editor":173,"categories":178,"relatedPosts":184,"seo":185},141868,"特朗普在财报前增持奈飞。200亿美元押注其需要\"两到三部爆款\"","2026-10-26T19:43:00","2026-10-23T18:57:52","\u003Cp>门槛可能比看起来要低\u003C\u002Fp>","\u003Ch2 id=\"h-key-takeaways\" class=\"wp-block-heading\">核心要点\u003C\u002Fh2>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Netflix将于今日盘后公布第三季度业绩。该股在2026年下跌约25%，特朗普总统于8月四次买入其股票。\u003C\u002Fli>\n\n\n\n\u003Cli>彭博智库的Geetha Ranganathan表示，市场担心Netflix约200亿美元的内容预算无法产生其所需的热门作品。\u003C\u002Fli>\n\n\n\n\u003Cli>尼尔森数据显示，Netflix在美国电视收视份额从一年前的8.8%降至7月的7.8%，而YouTube持续占据用户时间。\u003C\u002Fli>\n\n\n\n\u003Cli>该股目前市盈率约为20倍，接近其三年低点，股价已为长期低迷定价。今晚需关注广告业务和用户参与度。\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>Netflix (\u003Ca href=\"https:\u002F\u002Fapp.tikr.com\u002Fstock\u002Fabout?cid=32012&tid=2633241\">NFLX\u003C\u002Fa>)\u003C\u002Fstrong>将于今日盘后公布第三季度业绩。此次财报发布前，该公司迎来了一位不寻常的新股东：美国总统。\u003C\u002Fp>\n\n\n\n\u003Cp class=\"wp-block-paragraph\">根据其[最新财务披露](LINK NEEDED)（10月8日提交），唐纳德·特朗普总统于8月四次买入Netflix股票。（白宫表示其投资组合由外部金融公司管理，因此不必过度解读。）\u003C\u002Fp>\n\n\n\n\u003Cp class=\"wp-block-paragraph\">他们买入的是一只已经下跌的股票。Netflix在2026年（截至上周五收盘）下跌了约25%。彭博智库分析师Geetha Ranganathan上周在\u003Ca href=\"https:\u002F\u002Fomny.fm\u002Fshows\u002Fthe-tape\u002Fus-banks-post-mixed-earnings-results\">彭博的The Tape播客节目\u003C\u002Fa>中解释了原因。她表示，Netflix今年将其内容预算提高了10%，达到约200亿美元，而这正是市场担忧所在：\u003C\u002Fp>\n\n\n\n\u003Cp class=\"wp-block-paragraph\">\"如果投入200亿美元，却无法推出两三个大热门，Netflix的未来会怎样？\"\u003C\u002Fp>\n\n\n\n\u003Cp class=\"wp-block-paragraph\">这是个合理的问题。\u003C\u002Fp>\n\n\n\n\u003Cp class=\"wp-block-paragraph\">TIKR追踪了52位分析师对Netflix的看法。有多少人给出\"买入\"评级？\u003C\u002Fp>\n\n\n\n\u003Cp class=\"wp-block-paragraph\">在单一界面查看Netflix的买入、持有和卖出评级的完整细分，以及华尔街的收入和盈利预期。超过50万投资者使用TIKR研究此类股票。\u003Ca href=\"https:\u002F\u002Fapp.tikr.com\u002Fregister?ref=tikrblog\">查看Netflix的分析师评级\u003C\u002Fa>\u003C\u002Fp>\n\n\n\n\u003Ch2 id=\"h-the-hits-haven-t-shown-up\" class=\"wp-block-heading\">热门作品尚未出现\u003C\u002Fh2>\n\n\n\n\u003Cp class=\"wp-block-paragraph\">去年，《KPop Demon Hunters》、《Happy Gilmore 2》和《鱿鱼游戏》第三季支撑了Netflix。今年，它没有像2025年的《Adolescence》那样的突破性作品，\u003Ca href=\"https:\u002F\u002Ffinance.yahoo.com\u002Fmedia-advertising\u002Farticles\u002Fnetflix-trying-please-everyone-misses-173909863.html\">彭博社周一报道\u003C\u002Fa>称。《His & Hers》和《The Rip》在上半年均获得了超过1亿次观看，但都没有像《怪奇物语》那样引发轰动。\u003C\u002Fp>\n\n\n\n\u003Cp class=\"wp-block-paragraph\">Netflix还失去了一些制作热门作品的人才。创作《怪奇物语》的杜法兄弟已经离开，肖恩·利维和大卫·芬奇也已离职。\u003C\u002Fp>\n\n\n\n\u003Cp class=\"wp-block-paragraph\">热门作品之所以重要，是因为Netflix现在正与人们观看的所有内容争夺用户时间。在\u003Ca href=\"https:\u002F\u002Fomny.fm\u002Fshows\u002Fthe-tape\u002Fbofa-shares-tumble-after-fines-weak-trading-drag-down-results\">次日另一期节目\u003C\u002Fa>中，Ranganathan称由\u003Cstrong>Alphabet (\u003Ca href=\"https:\u002F\u002Fapp.tikr.com\u002Fstock\u002Fabout?cid=29096&tid=260152426\">GOOG\u003C\u002Fa>)\u003C\u002Fstrong>拥有的YouTube是Netflix的\"最大竞争对手\"。\u003C\u002Fp>\n\n\n\n\u003Cp class=\"wp-block-paragraph\">数据支持她的观点。根据尼尔森的数据，Netflix在美国电视收视份额从一年前的8.8%降至7月的7.8%。Netflix的观看时长在今年上半年仅增长了2%。\u003C\u002Fp>\n\n\n\n\u003Ch2 id=\"h-so-far-the-spending-has-paid\" class=\"wp-block-heading\">迄今为止，支出已见成效\u003C\u002Fh2>\n\n\n\n\u003Cp class=\"wp-block-paragraph\">Netflix的内容支出到目前为止效果非常好。其营业利润率在2022年降至17.8%，之后逐年上升，在2025年达到29.5%……\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-full\">\u003Cimg width=\"3024\" height=\"2016\" data-public-id=\"images\u002F2026-10-20_iaf3466e951_NFLX_operating_margin_2021-2025\u002F2026-10-20_iaf3466e951_NFLX_operating_margin_2021-2025.png\" loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fres.cloudinary.com\u002Ftikr\u002Fimages\u002Fw_3024,h_2016,c_scale\u002Ff_webp,q_auto\u002Fv1792506061\u002Fimages\u002F2026-10-20_iaf3466e951_NFLX_operating_margin_2021-2025\u002F2026-10-20_iaf3466e951_NFLX_operating_margin_2021-2025.png?_i=AA\" alt=\"TIKR提供的Netflix营业（EBIT）利润率（%）折线图，2021-2025财年。\" class=\"wp-post-141868 wp-image-141864\" data-format=\"webp\" data-transformations=\"f_webp,q_auto\" data-version=\"1792506061\" data-seo=\"1\" srcset=\"https:\u002F\u002Fres.cloudinary.com\u002Ftikr\u002Fimages\u002Ff_webp,q_auto\u002Fv1792506061\u002Fimages\u002F2026-10-20_iaf3466e951_NFLX_operating_margin_2021-2025\u002F2026-10-20_iaf3466e951_NFLX_operating_margin_2021-2025.png?_i=AA 3024w, https:\u002F\u002Fres.cloudinary.com\u002Ftikr\u002Fimages\u002Fw_600,h_400,c_scale\u002Ff_webp,q_auto\u002Fv1792506061\u002Fimages\u002F2026-10-20_iaf3466e951_NFLX_operating_margin_2021-2025\u002F2026-10-20_iaf3466e951_NFLX_operating_margin_2021-2025.png?_i=AA 600w, https:\u002F\u002Fres.cloudinary.com\u002Ftikr\u002Fimages\u002Fw_1200,h_800,c_scale\u002Ff_webp,q_auto\u002Fv1792506061\u002Fimages\u002F2026-10-20_iaf3466e951_NFLX_operating_margin_2021-2025\u002F2026-10-20_iaf3466e951_NFLX_operating_margin_2021-2025.png?_i=AA 1200w, https:\u002F\u002Fres.cloudinary.com\u002Ftikr\u002Fimages\u002Fw_1400,h_933,c_scale\u002Ff_webp,q_auto\u002Fv1792506061\u002Fimages\u002F2026-10-20_iaf3466e951_NFLX_operating_margin_2021-2025\u002F2026-10-20_iaf3466e951_NFLX_operating_margin_2021-2025.png?_i=AA 1400w, https:\u002F\u002Fres.cloudinary.com\u002Ftikr\u002Fimages\u002Fw_300,h_200,c_scale\u002Ff_webp,q_auto\u002Fv1792506061\u002Fimages\u002F2026-10-20_iaf3466e951_NFLX_operating_margin_2021-2025\u002F2026-10-20_iaf3466e951_NFLX_operating_margin_2021-2025.png?_i=AA 300w\" sizes=\"auto, (max-width: 3024px) 100vw, 3024px\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">Netflix (NFLX): 营业（EBIT）利润率（%），2021-2025财年 (\u003Cstrong>TIKR\u003C\u002Fstrong>)\u003C\u002Ffigcaption>\u003C\u002Ffigure>\n\n\n\n\u003Cp class=\"wp-block-paragraph\">……而一连串昂贵作品的失败将侵蚀这一利润率。\u003C\u002Fp>\n\n\n\n\u003Ch2 id=\"h-ads-and-live-sports-help-up-to-a-point\" class=\"wp-block-heading\">广告和直播体育赛事有帮助，但有限度\u003C\u002Fh2>\n\n\n\n\u003Cp class=\"wp-block-paragraph\">此外：除了爆款节目，Netflix还有其他增长途径。它预计今年广告收入将大致翻倍，达到约30亿美元。它也在依靠\u003Ca href=\"https:\u002F\u002Fwww.tikr.com\u002Fblog\u002Fnetflix-stock-live-programming-growth-ahead-of-earnings\">直播活动来保持增长\u003C\u002Fa>。管理层表示，过去五年中，其前十大注册日有六个来自直播活动。\u003C\u002Fp>\n\n\n\n\u003Cp class=\"wp-block-paragraph\">分析师仍预计其收入将逐年增长至2028年。\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-full\">\u003Cimg width=\"3024\" height=\"2016\" data-public-id=\"images\u002F2026-10-20_iaf3466e951_NFLX_revenue_estimates_2024-2028\u002F2026-10-20_iaf3466e951_NFLX_revenue_estimates_2024-2028.png\" loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fres.cloudinary.com\u002Ftikr\u002Fimages\u002Fw_3024,h_2016,c_scale\u002Ff_webp,q_auto\u002Fv1792506059\u002Fimages\u002F2026-10-20_iaf3466e951_NFLX_revenue_estimates_2024-2028\u002F2026-10-20_iaf3466e951_NFLX_revenue_estimates_2024-2028.png?_i=AA\" alt=\"TIKR提供的Netflix收入柱状图，实际值与共识预期，单位十亿美元，2024-2028财年。\" class=\"wp-post-141868 wp-image-141866\" data-format=\"webp\" data-transformations=\"f_webp,q_auto\" data-version=\"1792506059\" data-seo=\"1\" srcset=\"https:\u002F\u002Fres.cloudinary.com\u002Ftikr\u002Fimages\u002Ff_webp,q_auto\u002Fv1792506059\u002Fimages\u002F2026-10-20_iaf3466e951_NFLX_revenue_estimates_2024-2028\u002F2026-10-20_iaf3466e951_NFLX_revenue_estimates_2024-2028.png?_i=AA 3024w, https:\u002F\u002Fres.cloudinary.com\u002Ftikr\u002Fimages\u002Fw_600,h_400,c_scale\u002Ff_webp,q_auto\u002Fv1792506059\u002Fimages\u002F2026-10-20_iaf3466e951_NFLX_revenue_estimates_2024-2028\u002F2026-10-20_iaf3466e951_NFLX_revenue_estimates_2024-2028.png?_i=AA 600w, https:\u002F\u002Fres.cloudinary.com\u002Ftikr\u002Fimages\u002Fw_1200,h_800,c_scale\u002Ff_webp,q_auto\u002Fv1792506059\u002Fimages\u002F2026-10-20_iaf3466e951_NFLX_revenue_estimates_2024-2028\u002F2026-10-20_iaf3466e951_NFLX_revenue_estimates_2024-2028.png?_i=AA 1200w, https:\u002F\u002Fres.cloudinary.com\u002Ftikr\u002Fimages\u002Fw_1400,h_933,c_scale\u002Ff_webp,q_auto\u002Fv1792506059\u002Fimages\u002F2026-10-20_iaf3466e951_NFLX_revenue_estimates_2024-2028\u002F2026-10-20_iaf3466e951_NFLX_revenue_estimates_2024-2028.png?_i=AA 1400w, https:\u002F\u002Fres.cloudinary.com\u002Ftikr\u002Fimages\u002Fw_300,h_200,c_scale\u002Ff_webp,q_auto\u002Fv1792506059\u002Fimages\u002F2026-10-20_iaf3466e951_NFLX_revenue_estimates_2024-2028\u002F2026-10-20_iaf3466e951_NFLX_revenue_estimates_2024-2028.png?_i=AA 300w\" sizes=\"auto, (max-width: 3024px) 100vw, 3024px\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">Netflix (NFLX): 收入，实际值与共识预期，单位十亿美元，2024-2028财年 (\u003Cstrong>TIKR\u003C\u002Fstrong>)\u003C\u002Ffigcaption>\u003C\u002Ffigure>\n\n\n\n\u003Cp class=\"wp-block-paragraph\">这意味着每年实现两位数增长，到2028年放缓至约10%。该预测已经假设了增速放缓。分析师对今晚本季度的收入预期为128.8亿美元，与Netflix自身的预测基本一致。\u003C\u002Fp>\n\n\n\n\u003Cp class=\"wp-block-paragraph\">然而，广告和体育赛事都需要人们观看。广告依赖于用户参与度，而参与度正是Alphabet旗下YouTube持续获胜的领域。体育赛事成本也很高。Ranganathan表示，Netflix正在就FIFA世界杯的美国转播权进行谈判，成本将\"每届赛事超过20亿美元\"。今年的赛事转播权成本约为4.85亿美元。这又是一笔需要证明其价值的大额支出，就像节目一样。\u003C\u002Fp>\n\n\n\n\u003Ch2 id=\"h-at-20x-the-market-already-expects-a-dry-spell\" class=\"wp-block-heading\">市盈率20倍，市场已预期长期低迷\u003C\u002Fh2>\n\n\n\n\u003Cp class=\"wp-block-paragraph\">Netflix目前市盈率约为20倍。这仅略高于其10月2日创下的三年低点19.4倍，远低于其三年平均水平33.4倍。\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-full\">\u003Cimg width=\"3024\" height=\"2016\" data-public-id=\"images\u002F2026-10-20_iaf3466e951_NFLX_ntm_pe_3y\u002F2026-10-20_iaf3466e951_NFLX_ntm_pe_3y.png\" loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fres.cloudinary.com\u002Ftikr\u002Fimages\u002Fw_3024,h_2016,c_scale\u002Ff_webp,q_auto\u002Fv1792506057\u002Fimages\u002F2026-10-20_iaf3466e951_NFLX_ntm_pe_3y\u002F2026-10-20_iaf3466e951_NFLX_ntm_pe_3y.png?_i=AA\" alt=\"TIKR提供的Netflix远期（NTM）市盈率折线图，过去3年。\" class=\"wp-post-141868 wp-image-141867\" data-format=\"webp\" data-transformations=\"f_webp,q_auto\" data-version=\"1792506057\" data-seo=\"1\" srcset=\"https:\u002F\u002Fres.cloudinary.com\u002Ftikr\u002Fimages\u002Ff_webp,q_auto\u002Fv1792506057\u002Fimages\u002F2026-10-20_iaf3466e951_NFLX_ntm_pe_3y\u002F2026-10-20_iaf3466e951_NFLX_ntm_pe_3y.png?_i=AA 3024w, https:\u002F\u002Fres.cloudinary.com\u002Ftikr\u002Fimages\u002Fw_600,h_400,c_scale\u002Ff_webp,q_auto\u002Fv1792506057\u002Fimages\u002F2026-10-20_iaf3466e951_NFLX_ntm_pe_3y\u002F2026-10-20_iaf3466e951_NFLX_ntm_pe_3y.png?_i=AA 600w, https:\u002F\u002Fres.cloudinary.com\u002Ftikr\u002Fimages\u002Fw_1200,h_800,c_scale\u002Ff_webp,q_auto\u002Fv1792506057\u002Fimages\u002F2026-10-20_iaf3466e951_NFLX_ntm_pe_3y\u002F2026-10-20_iaf3466e951_NFLX_ntm_pe_3y.png?_i=AA 1200w, https:\u002F\u002Fres.cloudinary.com\u002Ftikr\u002Fimages\u002Fw_1400,h_933,c_scale\u002Ff_webp,q_auto\u002Fv1792506057\u002Fimages\u002F2026-10-20_iaf3466e951_NFLX_ntm_pe_3y\u002F2026-10-20_iaf3466e951_NFLX_ntm_pe_3y.png?_i=AA 1400w, https:\u002F\u002Fres.cloudinary.com\u002Ftikr\u002Fimages\u002Fw_300,h_200,c_scale\u002Ff_webp,q_auto\u002Fv1792506057\u002Fimages\u002F2026-10-20_iaf3466e951_NFLX_ntm_pe_3y\u002F2026-10-20_iaf3466e951_NFLX_ntm_pe_3y.png?_i=AA 300w\" sizes=\"auto, (max-width: 3024px) 100vw, 3024px\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">Netflix (NFLX): 远期（NTM）市盈率，过去3年 (\u003Cstrong>TIKR\u003C\u002Fstrong>)\u003C\u002Ffigcaption>\u003C\u002Ffigure>\n\n\n\n\u003Cp class=\"wp-block-paragraph\">（就在2025年6月，它还高于50倍！）\u003C\u002Fp>\n\n\n\n\u003Cp class=\"wp-block-paragraph\">我的看法：Netflix需要重获热门作品，但该股目前的定价已假设它们不会出现。收入仍在以两位数增长，利润率接近30%。以这个价格，一两个爆款加上收视份额下滑的停止，可能带来很大改观。\u003C\u002Fp>\n\n\n\n\u003Cp class=\"wp-block-paragraph\">当然，新任内容主管Peter Rice要到10月26日才上任。一位Netflix内部人士告诉彭博社，他做出的任何改变都需要两到三年才能显现效果。今晚，关注广告业务是否按计划达到30亿美元，以及Netflix对用户参与度和2027年内容预算的表述。\u003C\u002Fp>\n\n\n\n\u003Ch2 id=\"h-so-what-is-netflix-stock-actually-worth\" class=\"wp-block-heading\">那么Netflix股票的实际价值是多少？\u003C\u002Fh2>\n\n\n\n\u003Cp class=\"wp-block-paragraph\">TIKR让你在一分钟内预测任何股票的未来价格。只需在TIKR的估值模型中输入几个假设，就能看到Netflix可能的价值。可以从华尔街共识预期开始，或调整输入参数以反映你对业务的看法。免费使用。\u003C\u002Fp>\n\n\n\n\u003Cp class=\"wp-block-paragraph\">\u003Ca href=\"https:\u002F\u002Fapp.tikr.com\u002Fregister?ref=tikrblog\">免费为Netflix估值\u003C\u002Fa>\u003C\u002Fp>\n\n\n\n\u003Ch3 id=\"h-disclaimer\" class=\"wp-block-heading\">\u003Cstrong>免责声明：\u003C\u002Fstrong>\u003C\u002Fh3>\n\n\n\n\u003Cp class=\"wp-block-paragraph\">\u003Cem>请注意，TIKR上的文章并非TIKR或我们的内容团队提供的投资或财务建议，也不是买入或卖出任何股票的建议。我们根据TIKR Terminal的投资数据和分析师预期创建内容。我们的分析可能未包含近期公司新闻或重要更新。TIKR未持有任何提及股票的头寸。感谢阅读，祝您投资愉快！\u003C\u002Fem>\u003C\u002Fp>",1010,"zh","\u002Fblog\u002Ftrump-added-netflix-before-earnings-20-billion-says-it-needs-two-or-three-big-hits","trump-added-netflix-before-earnings-20-billion-says-it-needs-two-or-three-big-hits","images\u002FNetflix\u002FNetflix","https:\u002F\u002Fres.cloudinary.com\u002Ftikr\u002Fimages\u002Fw_600,h_400,c_scale\u002Ff_webp,q_auto\u002Fv1792781809\u002Fimages\u002FNetflix\u002FNetflix.png?_i=AA",{"altText":165,"imageCredit":166},"Trump Added Netflix Before Earnings. $20 Billion Says It Needs “Two or Three Big Hits”","Worawee Meepian's Images from Canva",{"name":168,"slug":169,"role":170,"roleTitle":171,"biography":171,"avatar":171,"socialMediaLinks":172},"Roxanna Maglangit","roxtikr","author","",[],{"name":174,"slug":175,"role":176,"roleTitle":171,"biography":171,"avatar":171,"socialMediaLinks":177},"Michael Douglass","MichaelDouglass","editor",[],[179],{"name":180,"slug":181,"uri":182,"description":171,"postsCount":183},"一般投资","general-investing","\u002Fblog\u002Fcategory\u002Fgeneral-investing",0,[],{"title":165,"metaDesc":186,"opengraphDescription":186,"twitterTitle":165,"twitterDescription":186},"The bar may be lower than it looks",{"title":188,"description":186,"twitterTitle":188,"twitterDescription":186,"author":168,"articlePublisher":189,"articlePublishedTime":154,"articleModifiedTime":155,"twitterLabel1":190,"twitterData1":191,"ogTitle":188,"ogDescription":186,"ogUrl":160,"ogImage":163,"ogImageWidth":192,"ogImageHeight":193,"ogImageSecureUrl":163,"ogImageAlt":165,"twitterImage":163},"Trump Added Netflix Before Earnings. $20 Billion Says It Needs “Two or Three Big Hits”","TIKR.com","预计阅读时间","2 minutes",1200,630,[195,210,225,242,257],{"id":183,"title":196,"date":197,"excerpt":198,"wordCount":199,"uri":200,"slug":201,"cloudinaryAssetId":202,"featuredImageOriginalUrl":203,"featuredImageMetadata":204,"author":205,"categories":207,"relatedPosts":209},"Moderna股价再跌8%，尽管首席研究员称黑色素瘤疫苗数据\"具有变革性\"","2026-10-26 19:28:09","黑色素瘤患者的真正福音，股价依然高企",774,"\u002Fblog\u002Fmoderna-sinks-another-8-even-as-lead-investigator-calls-melanoma-vaccine-data-transformational","moderna-sinks-another-8-even-as-lead-investigator-calls-melanoma-vaccine-data-transformational","images\u002Fgrim-older-man-falling-red-chart\u002Fgrim-older-man-falling-red-chart","https:\u002F\u002Fres.cloudinary.com\u002Ftikr\u002Fimages\u002Fw_600,h_400,c_scale\u002Ff_webp,q_auto\u002Fv1792780116\u002Fimages\u002Fgrim-older-man-falling-red-chart\u002Fgrim-older-man-falling-red-chart.png?_i=AA",{"altText":196},{"name":168,"slug":169,"role":170,"roleTitle":171,"biography":171,"avatar":171,"socialMediaLinks":206},[],[208],{"name":180,"slug":181,"uri":182,"description":171,"postsCount":183},[],{"id":183,"title":211,"date":212,"excerpt":213,"wordCount":214,"uri":215,"slug":216,"cloudinaryAssetId":217,"featuredImageOriginalUrl":218,"featuredImageMetadata":219,"author":220,"categories":222,"relatedPosts":224},"Lumentum上涨3%，StoneX给予买入评级，目标价1200美元：关键稀缺点","2026-10-26 19:24:22","StoneX 并非在冒险行事",730,"\u002Fblog\u002Flumentum-gains-3-as-stonex-starts-at-buy-with-1200-target-critical-scarcity-points","lumentum-gains-3-as-stonex-starts-at-buy-with-1200-target-critical-scarcity-points","images\u002Fconfident-man-rising-green-chart\u002Fconfident-man-rising-green-chart","https:\u002F\u002Fres.cloudinary.com\u002Ftikr\u002Fimages\u002Fw_600,h_400,c_scale\u002Ff_webp,q_auto\u002Fv1792770636\u002Fimages\u002Fconfident-man-rising-green-chart\u002Fconfident-man-rising-green-chart.png?_i=AA",{"altText":211},{"name":168,"slug":169,"role":170,"roleTitle":171,"biography":171,"avatar":171,"socialMediaLinks":221},[],[223],{"name":180,"slug":181,"uri":182,"description":171,"postsCount":183},[],{"id":183,"title":226,"date":227,"excerpt":228,"wordCount":229,"uri":230,"slug":231,"cloudinaryAssetId":232,"featuredImageOriginalUrl":233,"featuredImageMetadata":234,"author":235,"categories":239,"relatedPosts":241},"Circle股价下跌7%，因瑞穗警告AI代理带来\"显著风险\"，目标价下调至43美元","2026-10-26 19:07:47","Mizuho询问AI代理应如何配置现金，它们并未选择USDC。",701,"\u002Fblog\u002Fcircle-sinks-7-as-mizuho-warns-of-marked-risk-from-ai-agents-cuts-target-to-43","circle-sinks-7-as-mizuho-warns-of-marked-risk-from-ai-agents-cuts-target-to-43","images\u002F5-9_118780a9ab7\u002F5-9_118780a9ab7","https:\u002F\u002Fres.cloudinary.com\u002Ftikr\u002Fimages\u002Fw_600,h_400,c_scale\u002Ff_webp,q_auto\u002Fv1784630659\u002Fimages\u002F5-9_118780a9ab7\u002F5-9_118780a9ab7.png?_i=AA",{"altText":226},{"name":236,"slug":237,"role":170,"roleTitle":171,"biography":171,"avatar":171,"socialMediaLinks":238},"Gian Estrada","giantikr",[],[240],{"name":180,"slug":181,"uri":182,"description":171,"postsCount":183},[],{"id":183,"title":243,"date":244,"excerpt":245,"wordCount":246,"uri":247,"slug":248,"cloudinaryAssetId":249,"featuredImageOriginalUrl":250,"featuredImageMetadata":251,"author":252,"categories":254,"relatedPosts":256},"Xencor股价飙升31%，肾癌试验数据显示\"令人印象深刻的抗肿瘤活性\"","2026-10-26 18:55:19","仅有11名患者，但开局堪称惊艳",742,"\u002Fblog\u002Fxencor-soars-31-on-kidney-cancer-trial-data-showing-impressive-antitumor-activity","xencor-soars-31-on-kidney-cancer-trial-data-showing-impressive-antitumor-activity","images\u002Fcheering-woman-rising-green-chart\u002Fcheering-woman-rising-green-chart","https:\u002F\u002Fres.cloudinary.com\u002Ftikr\u002Fimages\u002Fw_600,h_400,c_scale\u002Ff_webp,q_auto\u002Fv1793020037\u002Fimages\u002Fcheering-woman-rising-green-chart\u002Fcheering-woman-rising-green-chart.png?_i=AA",{"altText":243},{"name":168,"slug":169,"role":170,"roleTitle":171,"biography":171,"avatar":171,"socialMediaLinks":253},[],[255],{"name":180,"slug":181,"uri":182,"description":171,"postsCount":183},[],{"id":183,"title":258,"date":259,"excerpt":260,"wordCount":261,"uri":262,"slug":263,"cloudinaryAssetId":264,"featuredImageOriginalUrl":265,"featuredImageMetadata":266,"author":267,"categories":269,"relatedPosts":271},"Range Resources股价飙升11%，EQT全股票收购打造\"必持能源公司\"","2026-10-26 18:53:00","Range Resources的股东如今也成了EQT的股东，无论好坏",721,"\u002Fblog\u002Frange-resources-soars-11-on-eqts-all-stock-takeover-creating-a-must-own-energy-company","range-resources-soars-11-on-eqts-all-stock-takeover-creating-a-must-own-energy-company","images\u002Fshocked-man-rising-green-chart\u002Fshocked-man-rising-green-chart","https:\u002F\u002Fres.cloudinary.com\u002Ftikr\u002Fimages\u002Fw_600,h_400,c_scale\u002Ff_webp,q_auto\u002Fv1793020221\u002Fimages\u002Fshocked-man-rising-green-chart\u002Fshocked-man-rising-green-chart.png?_i=AA",{"altText":258},{"name":168,"slug":169,"role":170,"roleTitle":171,"biography":171,"avatar":171,"socialMediaLinks":268},[],[270],{"name":180,"slug":181,"uri":182,"description":171,"postsCount":183},[],[273,293,308,322],{"id":183,"title":274,"date":275,"excerpt":276,"wordCount":277,"uri":278,"slug":279,"cloudinaryAssetId":280,"featuredImageOriginalUrl":281,"featuredImageMetadata":282,"author":283,"categories":287,"relatedPosts":292},"过去12个月上涨13%，Arista Networks股票能否在2026年带来更佳回报？","2026-10-26 12:57:00","Arista股票一年内上涨了10%。查看TIKR估值模型对ANET上行空间的预测，其目标价预计在2028年12月前达到275美元。",1099,"\u002Fblog\u002Farista-networks-stock-valuation-anet-2026","arista-networks-stock-valuation-anet-2026","images\u002FANET-stock-@Jirsak-from-Getty-Images-Pro-via-Canva-@Africa-images-via-Canva\u002FANET-stock-@Jirsak-from-Getty-Images-Pro-via-Canva-@Africa-images-via-Canva","https:\u002F\u002Fres.cloudinary.com\u002Ftikr\u002Fimages\u002Fw_600,h_400,c_scale\u002Ff_webp,q_auto\u002Fv1793010558\u002Fimages\u002FANET-stock-@Jirsak-from-Getty-Images-Pro-via-Canva-@Africa-images-via-Canva\u002FANET-stock-@Jirsak-from-Getty-Images-Pro-via-Canva-@Africa-images-via-Canva.png?_i=AA",{"altText":274},{"name":284,"slug":285,"role":170,"roleTitle":171,"biography":171,"avatar":171,"socialMediaLinks":286},"Aditya Raghunath","adityatikr",[],[288],{"name":289,"slug":290,"uri":291,"description":171,"postsCount":183},"估价","valuation","\u002Fblog\u002Fcategory\u002Fvaluation",[],{"id":183,"title":294,"date":295,"excerpt":296,"wordCount":297,"uri":298,"slug":299,"cloudinaryAssetId":300,"featuredImageOriginalUrl":301,"featuredImageMetadata":302,"author":303,"categories":305,"relatedPosts":307},"过去12个月下跌48%，SoFi股票能否在2026年交出更好的成绩单？","2026-10-26 12:45:00","SoFi股价一年内下跌了51%。来看看TIKR估值模型对SOFI上行空间的看法，其目标价为到2028年12月达到22美元。",1081,"\u002Fblog\u002Fsofi-stock-valuation-sofi-2026","sofi-stock-valuation-sofi-2026","images\u002FSOFI-stock-@AKKI-from-AKKI-JOHN-via-Canva-@MCCAIG-from-Getty-Images-Signature-via-Canva\u002FSOFI-stock-@AKKI-from-AKKI-JOHN-via-Canva-@MCCAIG-from-Getty-Images-Signature-via-Canva","https:\u002F\u002Fres.cloudinary.com\u002Ftikr\u002Fimages\u002Fw_600,h_400,c_scale\u002Ff_webp,q_auto\u002Fv1793015325\u002Fimages\u002FSOFI-stock-@AKKI-from-AKKI-JOHN-via-Canva-@MCCAIG-from-Getty-Images-Signature-via-Canva\u002FSOFI-stock-@AKKI-from-AKKI-JOHN-via-Canva-@MCCAIG-from-Getty-Images-Signature-via-Canva.png?_i=AA",{"altText":294},{"name":284,"slug":285,"role":170,"roleTitle":171,"biography":171,"avatar":171,"socialMediaLinks":304},[],[306],{"name":289,"slug":290,"uri":291,"description":171,"postsCount":183},[],{"id":183,"title":309,"date":295,"excerpt":310,"wordCount":311,"uri":312,"slug":313,"cloudinaryAssetId":314,"featuredImageOriginalUrl":315,"featuredImageMetadata":316,"author":317,"categories":319,"relatedPosts":321},"过去12个月仅上涨9%，Palantir股票能否在2026年带来更好的回报？","Palantir股价一年来仅上涨4%。查看TIKR估值模型对PLTR上行空间的预测，其目标价至2028年12月将达到529美元。",1024,"\u002Fblog\u002Fpalantir-stock-valuation-pltr-2026","palantir-stock-valuation-pltr-2026","images\u002FPLTR-stock-@surachet_shotivaranon-from-surachetshs-Images-via-Canva-@SORAPOP-UDOMSRI-from-Sorapop-Udomsri-via-Canva_1454044a26c\u002FPLTR-stock-@surachet_shotivaranon-from-surachetshs-Images-via-Canva-@SORAPOP-UDOMSRI-from-Sorapop-Udomsri-via-Canva_1454044a26c","https:\u002F\u002Fres.cloudinary.com\u002Ftikr\u002Fimages\u002Fw_600,h_400,c_scale\u002Ff_webp,q_auto\u002Fv1793003212\u002Fimages\u002FPLTR-stock-@surachet_shotivaranon-from-surachetshs-Images-via-Canva-@SORAPOP-UDOMSRI-from-Sorapop-Udomsri-via-Canva_1454044a26c\u002FPLTR-stock-@surachet_shotivaranon-from-surachetshs-Images-via-Canva-@SORAPOP-UDOMSRI-from-Sorapop-Udomsri-via-Canva_1454044a26c.png?_i=AA",{"altText":309},{"name":284,"slug":285,"role":170,"roleTitle":171,"biography":171,"avatar":171,"socialMediaLinks":318},[],[320],{"name":289,"slug":290,"uri":291,"description":171,"postsCount":183},[],{"id":183,"title":323,"date":324,"excerpt":325,"wordCount":326,"uri":327,"slug":328,"cloudinaryAssetId":329,"featuredImageOriginalUrl":330,"featuredImageMetadata":331,"author":332,"categories":334,"relatedPosts":336},"过去12个月下跌56%，AppLovin股票能否在2026年带来更好回报？","2026-10-26 12:33:00","AppLovin股价在过去一年下跌了60%。来看看TIKR估值模型对APP上行潜力的分析，其给出的目标价为到2028年12月达到366美元。",1139,"\u002Fblog\u002Fapplovin-stock-valuation-app-2026","applovin-stock-valuation-app-2026","images\u002FAPP-stock-@juststock-from-Getty-Images-via-Canva-@maxkabakov-from-Getty-Images-via-Canva_14548356cd2\u002FAPP-stock-@juststock-from-Getty-Images-via-Canva-@maxkabakov-from-Getty-Images-via-Canva_14548356cd2","https:\u002F\u002Fres.cloudinary.com\u002Ftikr\u002Fimages\u002Fw_600,h_400,c_scale\u002Ff_webp,q_auto\u002Fv1793013215\u002Fimages\u002FAPP-stock-@juststock-from-Getty-Images-via-Canva-@maxkabakov-from-Getty-Images-via-Canva_14548356cd2\u002FAPP-stock-@juststock-from-Getty-Images-via-Canva-@maxkabakov-from-Getty-Images-via-Canva_14548356cd2.png?_i=AA",{"altText":323},{"name":284,"slug":285,"role":170,"roleTitle":171,"biography":171,"avatar":171,"socialMediaLinks":333},[],[335],{"name":289,"slug":290,"uri":291,"description":171,"postsCount":183},[]]